The Add Man

He sold the world its desires until he discovered what lies beyond them. From postwar austerity to the excesses of the modern age, The Add Man traces the ascent of a working-class boy into the rarefied world of global advertising. It is a story of reinvention, ambition, and the seductive power of image.

But beneath the glitter lies something darker. A single act of violence fractures the narrative, opening a doorway into a reality beyond the senses, a realm that unsettles everything he thought he knew. Both a social history and a metaphysical inquiry, this novel explores how we construct meaning and what happens when that meaning collapses.

Malcolm Gluck has been writing about wine for 25 years, including a 16-year tenure as the Guardian's wine correspondent. He is the author of 36 books about wine and has been writing novels all his life. His first four fiction titles debut in September 2026.