{"product_id":"start-with-a-why","title":"Start With A Why","description":"\u003cp\u003e\u003cstrong\u003eSimon Sinek\u003c\/strong\u003e (author)\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cu\u003e15th anniversary edition\u003c\/u\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003e \u003cspan\u003ePenguin\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePublication date ‏ : ‎ \u003c\/span\u003e \u003cspan\u003eMay 2025\u003c\/span\u003e \u003c\/span\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePrint length ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e272 pages\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e9781405977593\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rudolf Steiner Bookshop","offers":[{"title":"Default Title","offer_id":58708337262976,"sku":"9781405977593","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3281\/8754\/files\/StartWithAWhy.jpg?v=1786789796","url":"https:\/\/rudolfsteinerbookshop.co.uk\/products\/start-with-a-why","provider":"Rudolf Steiner Bookshop","version":"1.0","type":"link"}